Lorenzo Orlando Caum

Do Not Force your Customers to Create an Account to Make a Purchase

by Lorenzo Orlando Caum July 11, 2013

Research has shown that customers usually do not want to register to make a purchase from a store. How many customers are you losing because of this? The default option for accounts-enabled in Shopp is to present registration fields to create an account during checkout. Note that accounts in a store are not “bad.” For […]

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Answer Popular Customer Concerns at the Beginning of Checkout

by Lorenzo Orlando Caum June 12, 2013

A frequently asked questions page is a great resource for your customers. A FAQ page works in your favor as it allows your customers (existing and new) to quickly find answers to most of their concerns without having to contact you. An unsure customer is likely to click away from your store and go to […]

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Increase your Default Shopp Image Sizes

by Lorenzo Orlando Caum May 29, 2013

This post kicks off our pivot to focus on performance, security, and conversions as related to WordPress e-commerce. We’ve selected these topics as they can increase sales in your online store. Today we’ll be talking about images sizes in Shopp and why you should increase them. Introduction to Shopp Images On a new installation of Shopp […]

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+ Extensions for Shopp Now Have Their Own Menu

by Lorenzo Orlando Caum April 22, 2013

We’ve spent the past few days making changes to our Shopp + Extensions. The biggest change is that they have been moved out of the Shopp menu and into their own menu: Summary of Changes to Shopp + Extensions The Start Here page for Shopp + Extensions provides information on our projects, links to Shopp […]

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Setup the clixGalore Conversion Code to work with Shopp

by Lorenzo Orlando Caum April 7, 2013

clixGalore is an affiliate network that you can setup with Shopp. Adding an affiliate program to your Shopp online store is an easy way to grow your marketing and increase sales. In this post, we’ll show you how to configure Shopp to work with clixGalore. The clixGalore code is a conversional pixel that fires after a specific […]

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How to Setup Facebook Conversion Tracking with Shopp

by Lorenzo Orlando Caum April 5, 2013

In this post we’ll take a look at getting Shopp running with Facebook conversion tracking. This works by using a conversion pixel which fires after a successful checkout on the Shopp thanks page. You’ll need an FTP client to complete this tutorial. We recommend the Transmit FTP client which is available for the Mac. If […]

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Customize the Thesis Theme for Shopp

by Lorenzo Orlando Caum April 1, 2013

In this post, we’ll learn how to set up the Thesis theme with Shopp. For this tutorial we’ll be using Thesis 1.85 which powers this website. When Thesis is activated on a WordPress site with Shopp, the product pages will appear with extra elements. Below is an example: We can see that there are certain […]

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How to Fix PHP Fatal Error: Allowed Memory Size of # Bytes Exhausted

by Lorenzo Orlando Caum March 20, 2013

In this tutorial we’ll show you how to fix a common error that can occur when WordPress runs out of resources. By default WordPress will try to set aside 40M of memory for PHP. However, there are times where this amount is not enough. Here are a few examples of the PHP memory error: [20-Jan-2013 […]

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How to Show More than 20 Products in the Shopp Products Manager

by Lorenzo Orlando Caum March 11, 2013

By default the Shopp Products Manager (WP-admin –> Shopp Catalog –> Products) displays 20 products on a page. The next set of products are then “paginated.” You can use the following URL to adjust the number of products shown on a page: yourwebsite.com/wp-admin/admin.php?page=shopp-products&per_page=123 Note: yourwebsite.com should be changed your site URL and “123″ should be […]

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Add Product Images to the Shopp Cart and Checkout Pages

by Lorenzo Orlando Caum March 3, 2013

In this tutorial, we’ll learn how to add cart images to our cart & checkout pages. This will help customers “see” the specific items that are in their cart. You’ll need to have Shopp templates enabled. Go to WP-admin –> Shopp Setup –> Presentation. If templates are already enabled, you’ll see a checkmark for templates. […]

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