…premier guide to for teaching Shopp owners how to gain the most from their
e-commerce stores.

Hello! Thanks for visiting Optimize My Shopp.

My name is Lorenzo Orlando Caum and I’m an entrepreneur at Enzo12 LLC.

At Enzo12 LLC, we leverage the internet to solve problems for awesome people across the world.

Optimize My Shopp is one of my company’s projects.

I contribute to the Shopp project as a support mod and through Optimize My Shopp, I offer Shopp consulting services.

How can I help you improve your Shopp?

The Technology

We use the best services to bring you the best browsing experience.

We are hosted by MediaTemple, WPEngine, and ZippyKid and run on WordPress. The theme framework is Thesis and our online store is managed with Shopp.


Optimize My Shopp is a project by Enzo12 LLC.  As such, our views are our own and are not necessarily representative of that of our employers or organizations that we serve.

Additionally, some links on this website are “affiliate” or “referral” links. In plain English — this means that Enzo12 LLC may be compensated for purchases that you make after clicking a link. Integrity supersedes all content. We only recommend services and products that we believe are genuine and will be of value to our readers.

Optimizing My Shopp is disclosing this to ensure compliance with the Federal Trade Commissions CFR Title 16, Part 255 regulation: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”