A recent HubSpot survey surveyed over 3,000 consumers about which content formats and channels they prefer to use. The result was clear: video content is currently the most popular, followed closely by interactive articles and social media content.
The trend towards video content has become increasingly clear for several years. What is new, however, is that the purchasing behavior of Generation Y (also called Millennials) has changed. Born between 1980 and 2000, consumers are now at an age when their focus is no longer just on sneakers and gadgets.
Today, millennials are increasingly interested in homes, baby clothes and B2B software. As they also value video, social media and mobile first content, marketers in the industries involved should be prepared for this new trend.
Smartphones are an indispensable part of modern life. For many, the Smartphone is the last thing they put out of their hands before falling asleep, and the first thing they grab in the morning. Many even take it to the bathroom.
In July 2017, Google announced major changes to the Google app. In this way, the app should propose relevant content to its users based on its search history. The reasons for this adjustment are obvious.
The company responds to changes in user search behaviour as they search for new products or discover trends. Although many users continue to use Google to search for content, Facebook is now clearly competing with Google. More and more users do not even have to search on Google because they are already offered content in their Facebook feed. This competition is now trying to counteract Google by also suggesting content to users in their feed without them having to search for it actively.