Content Trends: Every generation has its preferences


A recent HubSpot survey surveyed over 3,000 consumers about which content formats and channels they prefer to use. The result was clear: video content is currently the most popular, followed closely by interactive articles and social media content.

The trend towards video content has become increasingly clear for several years. What is new, however, is that the purchasing behavior of Generation Y (also called Millennials) has changed. Born between 1980 and 2000, consumers are now at an age when their focus is no longer just on sneakers and gadgets.

Today, millennials are increasingly interested in homes, baby clothes and B2B software. As they also value video, social media and mobile first content, marketers in the industries involved should be prepared for this new trend.

Smartphones are an indispensable part of modern life. For many, the Smartphone is the last thing they put out of their hands before falling asleep, and the first thing they grab in the morning. Many even take it to the bathroom.

In July 2017, Google announced major changes to the Google app. In this way, the app should propose relevant content to its users based on its search history. The reasons for this adjustment are obvious.

The company responds to changes in user search behaviour as they search for new products or discover trends. Although many users continue to use Google to search for content, Facebook is now clearly competing with Google. More and more users do not even have to search on Google because they are already offered content in their Facebook feed. This competition is now trying to counteract Google by also suggesting content to users in their feed without them having to search for it actively.

what budget is SEO worthwhile and when is it a waste of money?


Everyday advertising e-mails flutter into my spam folder, in which supposed SEO professionals peddle their services and promise to provide almost zero free for the SEO success of my website. Should one ignore these e-mails or is there something in it?

Since I was active in the SEO scene for years, such promotional mail seems rather ridiculous to me. If anything, only one question arises: how long will these “service providers” survive? Spend $ 100 on “SEO optimization,” then sit back and enjoy the success – this idea is grotesque. But how much time and budget should you invest in SEO to effectively support your website?

Those who are not constantly researching the art of search engine optimization may come up with fundamental questions about such emails: Can I buy SEO success for $ 100? Why does my agency ask so much more? And anyway: how expensive may SEO be? In this post, I’ll explore these questions in more detail. At what budget is SEO worthwhile and when is it a waste of money?

Cheap SEO offers create a distorted image and ruin the market

That the e-mail spammers and other 100-euro service providers have earned no order already shows her dubious and aimless business practices. Nevertheless, something is hanging from their statement: Once 100 euros, or pay from me 10 euros per month and then enjoy the full SEO success with number 1 rankings, exploding traffic and massive new customers? That sounds good.

Little Successes Add Up


Be certain to communicate daily with small business owners regarding SEO, PPC, SMO wins that happen. At the end of the month if your reporting is as favourable as the owner may like you can discuss these little wins throughout the month. Cumulatively, the small business campaign is one that requires direct communication and clear/focused understandings of what they may consider a successful campaign. Remember, small business means the budget they spend is a large investment for them – So be certain to spend time and money wisely.

Why your brand is becoming increasingly important in online marketing

1,000+ startups are Google founded each year in the IT sector, all of which are fighting for attention through creative online marketing. Hardly a day goes by without a new product or service being advertised on social media or other online channels. Only if established companies succeed in scoring through their brand can they gain a significant competitive advantage over these new online competitors? We explain how you can profitably hone your brand in online marketing.

Digitization attacks existing business models

Increasing digitization is changing the prevailing structures. Chinese producers, for example, directly supply European end customers via the Chinese Internet marketplace Alibaba – intermediaries are suddenly superfluous. Processes that worked successfully for many years are obsolete from one day to the next due to such IT business models. So-called white-label solutions are particularly popular in the start-up world: young entrepreneurs are adapting existing technology to another market and opening.

Up a new business area with a new brand. Such practices illustrate the value of one’s brand: The experience, knowledge and feelings that connect people to this brand are an essential asset of the company. Above all, this is a value.

On the net, the competitor is just a click away.

Google’s New Author Stats Will Rewrite Small Business’ Online Tactics


For a brick-and-mortar owner, knowing your target market and their late-night behaviours may be profitable. What are the normal operating hours of your business? Could you benefit from staying open late for a particular event, such as a sale? A Yahoo! Finance article identifies a new, “midnight buyer” for vendors to consider. I’m not suggesting emulating the late-night hours of a Taco Bell drive-through window, yet consider orchestrating some late-night events to create buzz and introduce novelty.

Vendors, with electronic storefronts, Web sites that never close, can benefit from orchestrating time-sensitive, speak-easy-like sales, targeted toward your brand’s social media followers. As with late-night crowds in Los Angeles, like-minded people share sentiments and gravitate toward the same places, yet in this case, your place is not physical, it’s online. Rather than a brick-and-mortar sale, throw an equally-consumer-appreciated, time-sensitive sale for brand followers. Online vendors have the benefit of hosting Web sales whenever; however, as mentioned, know your target market. The novelty and excitement of a late-night sale may generate more interest.

This week, Google announced “author stats, “available from the brand’s Webmaster Tools. As the online world waits to examine the new implement’s impact, a few direct and indirect advantages seem apparent for participating businesses.


For one, author stats will influence how particular SERPs appear, rendering an author’s image as well as some author-related social media stats. Brands, housing recognized authors, are to benefit, attracting browsers who quickly associate an author’s face with authority, making it easier for browsers to align popular authors with SERP-supplied, and visually deemphasized, URL addresses.

Don’t Go Cuckoo for Anchor Text


Today in the Seo Toronto SEO world, a blog was posted on anchor text and how it relates to search engine optimization. The topic is nothing novel for those in the online marketing industry, but a great number of clients have very little knowledge (perhaps none at all) regarding anchor text. In some cases, clients may go “cuckoo” in their quest to build links with specific destinations, words, and phrases in mind, but going cuckoo could result in low rankings and SE penalties.

Anchor Text, What is It?

Anchor text is the verbiage used to relay a hyperlink on a Web page. For instance: Read the Webinar SEO blog. “SEO blog,” the anchor text, links to the Webinar blog page. It’s a way to enrich the experience of readers and enhance an SEO campaign; search engines associate anchor text with linked URLs, inspiring many brands to “chase” specific keywords and phrases.

Link building is great for online marketing efforts, but don’t go cuckoo.

More is Not Better

It’s easy to think more is better, but only regarding widespread, natural link building, not forced manipulation of Web pages. For instance, don’t leverage a single page, inserting a single anchor word or phrase multiple times throughout; more than one is not helping. In fact, more than one may get a brand penalized, in addition to possibly affecting a brand’s reputation in regard to reader perception.

Set Sail Beyond One Domain

It’s not uncommon to assume a brand may host a second Web domain to strengthen the link building efforts of a primary site. A brand can. However, search engines acknowledge the repetition of links stemming from a sole domain. It’s much better and natural to diversify link building efforts to encompass a broad array of domains and pages within each; so, do not leverage a second site to be the sole “fan” of the first. Seek widespread fanfare.

The 8 most embarrassing SEO mistakes


It is the dream of many to attract a high page rank visitors and potential customers on their own page. In order for SEO in the end not for “Search Engine-Oh, my god!”, One should avoid some traps. Otherwise, you can save your effort in online marketing. It is therefore important to avoid the following eight errors.

  1. Set content directly on social media

Social media is SEO Toronto not a place for content – at least not if you want to use it for your SEO strategy. Social media is a place to promote your content. Who sets pictures and texts directly on his Facebook page does not increase the traffic on his website. The situation is different with a blog that is integrated on the company’s website. Its contents appear in HTML source code, which is considered by the search engines. Therefore, prefer to post relevant content on your blog and then promote and link it via your own social media channels.

  1. Take the previous website offline at the relaunch

No question: a relaunch of the website can have a positive effect on the conversion rate. A contemporary design, better usability and a version for mobile users are finally relevant points in online marketing. However, you should absolutely avoid simply taking your old website off the net. This is namely indexed together with their sub-pages on Google and also linked via other sites. Search engine robots will also find your old page if you’ve changed your domain or page structure. If your old website is offline, visitors will receive an error message. It is therefore recommended to use the popularity of your old page and to forward the search results as precisely as possible to the new page. For example, you can set up a 301 redirect.

  1. Choose the wrong keywords

For your content marketing to bring your website forward in search engine results, choosing the right keywords is important. Common mistakes are:

The choice of general keywords. These are often searched, but the competition is too big.

Using keywords that drive traffic to your site that is not interested in your products or services.

Omitting local keywords if your audience is in a specific region only.

Especially in the beginning, it is important to choose keywords that are as specific as possible in your content strategy; otherwise, the competition is too big.

  1. Uniform website titles

Keywords in the titles of your pages not only serve your ranking but also, in particular, to briefly plot your pages. Your title should motivate users who have found you through tweets, for example, to get on your page. Therefore, vary the titles of your web pages to make readers curious. Depending on the thematic focus, you can bring the essence to the point in a few words.

  1. Missing or sloppy Meta Descriptions

Meta Descriptions fulfill an essential function: As soon as someone finds your page through a search engine, they learn about your Meta Description in maximum 160 characters, what are you. Here it is important to convince the reader with a few words to visit your site. Our marketing tip: Pay attention to a precise wording that makes you curious about the actual content – think in advance which question the users have entered on Google.

What do you do with all the search terms?


At first glance, a list of over 100 keywords for many projects seems exaggerated. But it does not have to be a landing page for every long-tail request and every W question on a topic. In the first step, you can form clusters. Which terms are thematically related in such a way that I can map them in the content of a single page? With a list of topic clusters and an exact mapping per landing page, you automatically create a content creation plan.

With a competition analysis, you can collect further #SMBSEOCanada impulses for the design. How does the competition handle specific topics and does it do that at all? Or maybe my competitors are not playing for lucrative search terms and leave potential behind?

Keyword-optimized content?

Granted, optimizing websites for search terms is not as easy as it was just a few years ago. At this point, the user intention comes into play. If the user’s needs expressed by entering a search term are optimally satisfied with content on your page, then your keyword optimization works.

In the search results content, relevant hits have priority. Based on user data, this relevance can be checked well and regularly re insured. Good content and satisfied visitors thus become a ranking factor.

But that does not mean that the known techniques of keyword optimization are passé. The anchor texts of internal links, page titles, and H headlines can still be used to convey relevance directly to the search engine.

SEO in corporations: Achievements, problems and potentials


Much of the net purchases begin with a search engine request. To reduce high marketing costs with paid ads, SEO executives around the world are upgrading to meet the ever-increasing demands of Google’s algorithms.
What you can learn from the survey.

Both B2B and B2C companies participated in the study. Experts from all sectors were surveyed – company size was crucial for the authors to illustrate how big companies face competition on Google. The results show the bottlenecks faced by large companies in the forerunner market of the USA, the goals that companies set themselves and which SEO strategies are seen as promising.

Everything is about content marketing

The majority of respondents agree on one thing: better content is the most important factor in the SEO, to permanently secure the free presence in the search results. The construction of links is degraded to secondary importance.

Contrasting the creation of high-quality content, the participants considered the most effective measure in SEO; every third person said that creating high-quality content also causes difficulties. It is also interesting that the participants attach high-quality content to an outstanding effect, but to rate regular blogging as less effective than, for example, local search engine optimization or the integration of social media into SEO.

Even large companies outsource SEO

In view of the difficult implementation #Instagram of promising measures such as content creation or keyword research, it is not surprising that many companies outsource their SEO at least partially. 54% of the participants stated that while the implementation of the SEO strategy was done in-house, some outsourced it to external service providers. 39% of respondents implement all SEO measures in their own company and with their resources. 7% of marketing executives outsource all SEO tasks to agencies and consultants.

SEO : Optimize these 5 parts of your website with keywords


SEO sometimes seems to stand for “Something Extremely Obscure”, especially for busy marketers who just do not have time to sit down and fathom everything in detail. There are seemingly endless Google algorithm updates that you need to stay ahead of, to make sure we appear in search results for our keywords, but as marketing experts, we do not always have time with the ever-changing one’s Rules to keep up.

But there is good news! There is a simple rule of thumb that remains a proven technique for SEO success: to optimize your website with relevant and targeted keywords. By optimizing your site, you’ll see results soon, such as improved visitor quality, higher conversion rates and, ultimately, more customers.

Start with a website audit

Once you’ve identified the keywords you want to target, you’ll need to add them to your website. The method I am presenting here is one that you should keep if you add new content to your website in the future, but it is also well suited for a one-time SEO overhaul.

The first step in this process is to identify which pages should focus on which phrases. This is a good time to do a review of your web pages that will also reveal other issues you may have, such as duplicate content (you can learn more about why duplicate content is bad in our SEO video typing series here For your SEO’s and how to fix this. The experts over at Dejan SEO will guide you through the steps to perform your own SEO website audit.) But if you are looking for the quick fix – here is what you can do :

• Export all your website pages to an Excel spreadsheet
• Sort by the most visited pages
• Decide which keyword category each page falls into and add that category to a column next to the page name.
• Add another column to your spreadsheet to supplement more specific keywords that you want to add to this page. Keep in mind that these must be relevant to the content of the page, but should also be terms that your target audience would be looking for.

Once you have completed this process for all your pages – or at least the most important ones, if you have a whole ton of pages – you can switch to your website to start adding keywords.

Add keywords to the webpage

When you optimize your website for new keywords, you need to integrate those keywords into your website. (Oh no, really now?) Here are some of the most important parts of your website that you should tweak for the selected keywords:

• Title
• Description (description)
• Headings and content
• Image filenames
• URLs

If you have not tweaked these parts of your website in the past, you have a lot of work to do – but it makes life easier for you to get started with the pages that generate the most traffic. Then, as you create more pages, make sure you optimize right away while you’re at it.

So important is user experience for lasting SEO success


A few years ago, SEO was still what the abbreviation stands for Search Engine Optimization. The Search Engine Optimization Toolbox had a few solid and proven tools: the right keywords, backlinks, and a few well-defined on-page factors made sure the webmaster was safe.

In the optimization, the only question left was how long it took for the first decisive positions to become sought-after search terms. Now the marketing discipline SEO seems infinitely stretchable. Everything you do with your own website now seems to be somehow SEO too. It’s about page speed, responsive design, user-friendly layout, user retention and conversion optimization. In short: for a positive user experience.

But the recommendation “just creates really good websites” runs fast into the void: It’s not just about user experience. It’s about Search Experience. Google “owns” the user. Only those who satisfy Google’s users in the long term will receive long-term traffic from the search engine. You think your website could not be better? Your designer is a UX specialist and thought of all eventualities? Google may see it differently.
Because the moment a user enters a search term and gets to your page, your content would have to fit into that context and satisfy user needs instantly. Google does not rate the usability of your page, but the quality of your page as a search result. In SEO, we have to question everything that influences the experience of the searching user. This post will give you some examples that show what the search engine is looking for when it comes to evaluating your page as part of the search results.

Users are not looking for advertising, but a content

What happens after the user clicks on a search result in Google’s index? This question is more important than ever for the search engine. When the user reaches a page where he first has to search for answers to his questions in the midst of intrusive banners, the search engine will increasingly show webmasters the red card. For example, the page layout algorithm underwent an update at the beginning of 2014 and now automatically evaluates pages that make it difficult for the user to search with too much advertising or distract from the actual content of the page.

Google’s Matt Cutts wrote on the official Google Webmaster Central blog, they’re not happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.